Importance of Directory Listings and Reviews
Posted by Matt Elggren on Sep 17, 2015 in Marketing and Sales Blog | 0 comments
The Importance of Directory Listings and Online Reviews Cannot be Understated.
Yesterday I attended an event for the Utah chapter of the American Marketing Association’ Lunch and Learn session called “From Clicks to Conversion- Why Focusing on Traffic is Doing it Wrong”. The focus was on how one can improve organic ranking using local directories and online reviews.
Google is constantly changing Its algorithm and Its rules on how It decides what is relevant or not. The most recent update looks at local directory listings and online reviews to help guide users to relevant and local sites.
Online reviews
To get a better organic listing it is recommended that a company has at least five reviews on the top five online review sites; Google, Yelp, Yellow Pages, Insider Pages, and Super Pages.
www.Onlineimage.com offers services as well as a form you can give to your clients to request they do a review for you.
Several online review sites have templates you can use to email or mail to your customers to request they give you a review. The following are links you can use to help you reach out to your customers online.
Google mailed/hand out, Google e-mail template, Yelp guidelines, Yelp sticker request, Super pages review template.
Request reviews from you customers often to quickly organically rank higher online.
Dont take my word for it. Here is great infographic I found online that lays out just how important online reviews can be to a business. (see http://blog.itcentralstation.com/the-online-review-revolution/)
Local Directories
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Local news sites are great to be tied to since they are constantly updating and creating new and relevant local content online.
Here are a few sample sites. Utahfindit, good4utah.biz, KSL News
There are hundred of sites online that have a directory listing function. Attached is a list of the most popular provided by Onlineimage.com.
Make sure all of your information like website, physical address, and phone number are consistent across all platforms and directories. Something as simple as an old phone number can hurt your online rankings. Many companies offer services to do this for you. They have software that can comb through all your directories and look for inconsistencies and fix them. These same company probably have some sort of reputation management software you can use to monitor your online reviews as well.
Review
Online reviews and local directory listings are great tools to help get your site listed higher organically. Request online reviews from your customers frequently and try to get at least five ratings on the top five review sites. Use local online directories to get a strong local ranking.
Please visit Onlineimage.com to request more information about the services they offer to help your company get the desired online results. Click Here
Questions? Comments? Leave a remark below.
About Me Download
Posted by Matt Elggren on Jun 17, 2015 in Marketing and Sales Blog, Sample Marketing and Sales Documents | 0 comments
Learn About Me Downloadable Content
A sample of what makes me who I am
Head shot of Matthew T Elggren
If you love me so much that would like to take me home…Too bad. I will however provide you with this downloadable PDF about me. It is a summary of who I am and what people say about me. Click here
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About Me Download>Did it work? if not click on PDF below
PDF document with a summary about me
AMA Site Visit to Thomas Arts
Posted by Matt Elggren on Sep 12, 2013 in Marketing and Sales Blog | 0 comments
Special thanks to Nathan Schwebach from Thomas Arts for showing the University of Utah American Marketing Club how a full service marketing firm runs. Nathan gave two pieces of advice to all students looking to make in big in the marketing world.
1) Internships are key to good job placement.
Doing several internships allow student to obtain experience and set themselves apart from graduating students from the 5 other universities with similar marketing degrees. are
2) Never burn any bridges.
The marketing and communications industry is too small to burn any bridges. Always maintain good relationships with clients and coworkers since other in the industry know one another.
In addition to this great advice Nathan answered various questions from club members. After a lengthy Q&A session, AMA members were treated to a tour of the facilities and saw the different functions a full service marketing company. Such services include:
- Film and audio production
- Creative
- IT
- PR
- Social Media
- Print services
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Each Client of Thomas Arts is overseen by either an account executive or manger and supporting staff.
Club members were treated to free drinks from the soda fountain in the break room.
Thanks again for everyone who made this site visit possible and hope another visit is in the future.
Next week the American Marketing Association will be treated to hear a guest speaker from Lendio.
Sample Product Marketing Plan
Posted by Matt Elggren on Apr 18, 2013 in Sample Marketing and Sales Documents | 0 comments
Below is a sample of a product based marketing plan
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Sample Service Oriented Marketing Plan
Posted by Matt Elggren on Apr 11, 2013 in Sample Marketing and Sales Documents | 0 comments
Sample Marketing Plan for Service Oriented Company
If you fail to plan, you plan to fail.
The importance of a well written marketing plan cannot be overlooked.
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Below is a sample of a marketing plan created in my Parks, Recreation, and Tourism Marking class at the University of Utah.
Click here for an exaple of a product oriented marketing plan